Myth or Fact

Campaign Design

CruiserMaxx APX is a seed treatment manufactured by Syngenta that delivers supercharged protection against early-season insects and diseases. Their team tasked me with creating a campaign for a video series aimed at debunking agriculture myths. By partnering a well-known figure like Bigfoot with voice over from experienced field experts, we were able to share knowledge directly from the legends themselves to help growers separate myth from fact.